WE PROVIDE FINANCIAL PLANNING AND
INVESTMENT MANAGEMENT FOR A FLAT FEE
WHAT WE DO
We help our clients line up their life goals with their financial resources so that they can focus their time and energy on what matters most to them.
WHO WE ARE
We are a boutique financial planning and investment management firm based in Ann Arbor, Michigan. We are unique because our independent model provides high transparency to our clients and reduces the natural conflicts of interest that are embedded in traditional industry pricing models.
WHO WE SERVE
We work primarily with mid- to late-career professionals, also known as the "sandwich generation." This is a season of life where your time, focus, money and energy are compromised by multiple competing factors, and it is extremely valuable to match up your financial resources with your life goals and needs.
WHAT SETS US APART
WE ARE CREDENTIALED
Mike Davidoff, our founder, is a CFA and CFP® designated financial planner, with a BA from the University of Michigan, and MBA from the University of Chicago Booth School of Business.
He is a passionate student and lifelong learner of personal finance and investing.
WE ARE EXPERIENCED
Mike's professional experience includes 15+ years as an equity research analyst on Wall Street.
As Mike's career evolved, he recognized that his true passion was to make a direct impact on the lives of individuals and families.
Mike has since worked in the wealth management field where he has managed investments and created goals-based financial plans for individuals and families.
WE ARE COMPREHENSIVE
We work with our clients to develop a flexible financial game plan that supports their short-term and long-term goals.
We use this baseline financial plan as the foundation to monitor and revise over time as life inevitably happens and plans change.
WE ARE INDEPENDENT
Our independent model allows us to be flexible, nimble and creative.
We receive zero compensation from any third-party investment funds, insurance brokers, annuity salespeople, technology vendors or anyone else you can imagine.
WE ARE FLAT FEE
A flat fee structure provides our clients with a transparent and easy-to-understand pricing model.
Our clients compensate us based on the value we provide, not the amount of money we manage for them.
WE ARE FIDUCIARIES
Unlike many financial advisors or financial salespeople who are affiliated with banks, brokerages or insurance companies, we are regulated solely as fiduciaries.
A fiduciary is an individual or organization who has a legal duty to act in the best interest of someone else.
Fiduciaries have a bond of trust with clients and must avoid conflicts of interest.
WE CARE ABOUT YOU
We are highly aware of the level of trust that must exist for a successful advisor-client relationship.
We accept our duties and responsibilities with great seriousness and humility.
We are here to provide clarity and confidence to our clients and make a positive difference in their lives.
WE GIVE BACK
We are fierce advocates of improved financial education and empowerment for all individuals.
In addition to serving our clients, one of our core values is to drive financial education to a wider audience through writing, teaching, speaking and mentoring.
